Retention Rate Calculator

Retention Rate Calculator helps you determine the percentage of customers, employees, or donors retained over a period, providing detailed breakdowns including churn rate, retained value, and recommendations for improvement to enhance loyalty and business growth.

Calculate Retention Copy Results

How to Use:

1. Enter the start count, new acquired, and end count.
2. Optionally enter average value per unit for value metrics.
3. Select the retention type.
4. Click “Calculate Retention” to see the results.

Formulas Used:

Retention Rate:

\( RR = \frac{E – N}{S} \times 100 \)

Where:
\( E \) = End count
\( N \) = New acquired
\( S \) = Start count

Churn Rate:
\( CR = 100 – RR \)

Retained Value:
\( RV = (E – N) \times AV \)